Posts Tagged ‘Appointment’
November 25th, 2009 | 
Author: 
Done right, this chiropractic marketing approach actually requires LESS WORK and LESS TIME than what you’re probably doing right now.
Here’s how it works:
First, take a look at the report of findings you do with prospective patients.
Maybe it’s a formal report of findings.
Or, maybe it’s more of an informal consultation or process you bring prospective patients through.
Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office “PRE- SOLD” on chiropractic care with you?
In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?
For most doctors, not many.
Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.
Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors.
If you’re at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks!
But, thank goodness, there’s a better, more effective, easier way.
Here it is:
Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health.
Stop meeting with people you have to “sell” on the value of chiropractic care.
That’s just nuts.
You’re not a salesman or saleswoman, right?
That’s not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are “sold” on getting chiropractic care with you,
*BEFORE* they ever walk in your door.
This way, your report of findings, your persuasion skills, and your “sales skills” are all irrelevant.
This way you don’t have to be a “smooth talker”, you don’t have to “sell”.
Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it’s no longer about how good you do a report of findings. Or, how persuasive you are when talking about chiropractic.
They’ve already decided they want to become your patient…
BEFORE you’ve said one word to them.
So, how do you do that, you’re wondering?
How do you pre-sell prospective patients before they walk in your door?
You do it with your marketing, that’s how.
Always remember, the purpose of your marketing is to make “selling chiropractic” unnecessary.
In other words, the purpose of your marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON’T have to do any “selling”.
Think about it like this…
Have you ever purchased anything where you knew you were going to buy it before you walked in the store?
If so, you were PRE-SOLD.
I’m sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right?
You walked in there ready to buy… ready to invest.
And, because of that, someone “selling you” was completely unnecessary.
When your marketing does that for you… when it brings people in pre-sold… meeting with prospective patients and growing your practice become extremely fun (and lucrative)!
This is why you should never just throw together marketing for your practice.
It’s certainly why you should also never avoid marketing, that’s for sure.
Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care.
And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.
Huntington Beach Chiropractor
Here’s an easy way to boost your acquisition of new chiropractic patients by 20% in just 24 hours.
Done right, it actually requires LESS WORK and LESS TIME than what you’re probably doing right now.
Here’s how it works: First, take a look at the report of findings you do with prospective patients.
Maybe it’s a formal report of findings.OR, maybe it’s more an informal consultation or process you bring prospective patients through.
Regardless, how many of the prospective chiropractic patients you meet with in a given week are actually coming into your office “PRE- SOLD” on chiropractic care with you? In other words, how many are coming in to your office having already decided they want chiropractic care with you and are ready to write your office a check immediately?
For most doctors, not many. Most chiropractors rely on some type of report of findings to show prospective patients why they need chiropractic care.
Most doctors are thrilled to get prospective patients into their office for some type of appointment. This way they can bring them through some type of report of findings and hopefully
convince them of the value of chiropractic care.
But, frankly, this way of trying to convert prospective patients into paying patients is incredbily inefficient, wastes tons of time, and burns out a lot of chiropractors. If you’re at all like most chiropractors, this is similar to how you feel about the typical way chiropractors are taught to meet with prospective patients.
It just stinks! But, thank goodness, there’s a better, more effective, easier way.
Here it is: Make sure every prospective patient who walks into your office, comes in already PRE-SOLD on chiropractic care with you and ready to invest (financially) in their health. Stop meeting with people you have to “sell” on the value of chiropractic care.
That’s just nuts. You’re not a salesman or saleswoman, right? That’s not why you got into chiropractic care, right? To sell?
Instead, make sure you only meet with prospective patients who are “sold” on getting chiropractic care with you, *BEFORE* they ever walk in your door. This way, your report of findings, your persuasion skills, and your “sales skills” are all irrelevant.
This way you don’t have to be a “smooth talker”, you don’t have to “sell”. Because when people are coming in to your office PRE-SOLD on chiropractic care with you, it’s no longer about how good you do a report of findings. Or, how persuasive you are when
talking about chiropractic.
They’ve already decided they want to become your patient… BEFORE you’ve said one word to them. So, how do you do that, you’re wondering?
How do you pre-sell prospective patients before they walk in your door? You do it with your chiropractic marketing, that’s how.
Always remember, the purpose of your chiropractic marketing is to make “selling chiropractic” unnecessary. In other words, the purpose of your chiropractic marketing is to bring people into your office pre-sold on chiropractic care with you, so you DON’T have to do any “selling”.
Think about it like this… Have you ever purchased anything where you knew you were going to buy it before you walked in the store? If so, you were PRE-SOLD.
I’m sure in that instance your purchase had nothing to do with any sales presentation or something the clerk said to you, right? You walked in there ready to buy… ready to invest. And, because of that, someone “selling you” was completely unnecessary.
When your chiropractic marketing does that for you… when it brings people in pre- sold… meeting with prospective patients and growing your practice become extremely fun (and
lucrative)!
This is why you should never just throw together chiropractic marketing for your practice. It’s certainly why you should also never avoid marketing, that’s for sure.Because doing either simply sets you up to meet with people that are going to need to be SOLD by you on chiropractic care. And, when that happens you waste a lot of time, convert far less people into paying patients, and make a lot less money.
It makes your time more efficient. It makes meeting with prospective patients much more enjoyable (that’s for sure). And, it makes you more money in less time and with less effort.
Huntington Beach Chiropractor
Frias Chiropractic
Upper Cervical Chiropractic Care
D. Michael Frias, D.C.
Frias Chiropractic, your Huntington Beach Chiropractor, is a place that thinks radically about health and healing. It is about life, living, and wellness. It’s a place that focuses on human potential at all times.
Frias Chiropractic will help you to take responsibility for your own quality of health and healing. We realize that individuals are interested in understanding how to take care of themselves and get more out of life. Here at the Center we attend these needs with ongoing education and information. Our intention is to lead people to their highest potential through ongoing chiropractic wellness care.
Chiropractic has long promoted wellness care for the entire family. This translates into quality health and well being, greater ability to adapt, heal, grow and evolve as a human being. The primary clientele of the center are people from all walks of life, infants to grandparents.
We invite you to come visit us so that you can meet and see for yourself what is available to you. Of course if you are ready to get out on a journey to greater health and wellbeing, you can call and make an appointment. You are welcome to attend our educational programs so that you may gain knowledge about your mind, body, and spirit. This service is open to the community. Health, healing and wellness education is the key to empower you with the TRUTH of your own being.
Chiropractic may be new to you. You and chiropractic are strangers. We cannot give a complete picture of Chiropractic, but we will introduce you to Chiropractic and tell why we do what we do. Huntington Beach chiropractor takes every measure to make sure that your health is our number one priority. We hope you learn as much as you can about chiropractic care, so that you can trust what we have to offer.
WHAT IS CHIROPRACTIC? Chiropractic is a science by which the doctor locates and removes the cause of DIS-EASE. For every effect, ache or pain there is a cause. As long as you have a cause (NERVE INTERFERENCE), you will have an effect (DIS-EASE). Removal of the cause results removal of effect. That sounds reasonable doesn’t it? You use the same principle everyday in your home, at work, or at play and it works. For example, you are in the yard watering your lawn with a water hose and a rock falls across the hose. It may interfere with the flow of water to where there is only half of the original amount coming out at the nozzle. Do you work on the nozzle? No, you go back down the hose and remove the cause, the rock. That seems to be the simple, ordinary thing to do in the case and it will also work in your health problems. That is what Chiropractic is about, locating and removing the cause. What follows…HEALTH!
The spinal column consists of 24 movable bones called vertebrae through the center of this bony column are the spinal cord and spinal nerves.
The spinal cord extends from the brain through the neural canal down to the rest of the body. It is the nervous system that controls ALL functions of the body such as heart beat, respiration, digestion, elimination, our heating and cooling mechanism, constriction and dilation of the arteries, veins, and muscles coordination, etc. All functions with in the body that we don’t have to consciously think about are controlled by the brain and the spinal cord which is also called the nervous system.
Grays anatomy states, “The nervous system is the master system of the body, controlling and coordinating all the functions of the body and relating the individual to the environment.”
Impulses are constantly being transmitted from the brain, through these nerve-lines in order to regulate and control function. Without normal receipt of these impulses no part of the body can have normal function.
WHAT IS UPPER CERVICAL CHIROPRACTIC CARE? Upper Cervical Chiropractic Care is a conservative chiropractic procedure that corrects the position of the top vertebrae of the spine, called the Atlas (C1) and/or Axis (C2). By correcting the tilt, shift or rotation of these vertebrae, the body is able to more overcome the affects or completely eliminate many different conditions. Over 10 billion nerve fibers from the brain stem travel through the small opening in Atlas and flow down into the spinal column. Because of the smallness of the opening and because of the close proximity at the Atlas to the brain stem, the Atlas if moved out of the position even a fraction of a degree, can result in two very serious problems.
If the Atlas and/or Axis are out of their proper position, the head moves off center of the body. This creates body imbalance from head to toe due to the greater transference of body weight on one side of the body than the other. If these vertebrae are also rotated out of position, they can twist the entire spinal structure, including the pelvis, causing one leg to become shorter than the other.
Call Huntington Beach Chiropractor Today!
Posted in Huntington Beach Chiropractor | 
Tags: Appointment, Care Chiropractic, Chiropractic Wellness, Chiropractor, chiropractor huntington beach, Clientele, Community Health, Eas, Educational Programs, find huntington beach chiropractor, Grandparents, Health And Healing, Health And Wellbeing, Human Potential, Huntington Beach, Huntington Beach Chiropractor, Intention, Journey, Mind Body And Spirit, Ongoing Education, Quality Health, Upper Cervical Chiropractic Care, Walks Of Life | 
No Comments »